Nynne represents a culture of buying less but buying better. The label does this by focusing on eight key areas of sustainability which it aims to implement throughout its operation; materials, production, proximity, avoiding deadstock, consciousness, durability, packaging, and its own “Diana” concept. The brand’s signature piece, the Diana dress, represents Nynne’s way of designing pieces that are versatile, stylish, and timeless.
Nynne Kunde, founder of Nynne: “Sustainability should be incorporated into most businesses in some way as a standard. For us, it means being a brand that has a business-wide focus on sustainable practices and taking hard and cost-effective decisions to run an ethical production. Beyond this, to be a truly sustainable brand today, we need to put resources and a lot of effort into textile research, trying to change consumer behavior to move away from fast fashion and educate our customers to buy better.”
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